What monthly Google Business Profile management actually includes

Google Business Profile management is easy to oversell and under-deliver. Posting twice, changing a description, and sending a PDF is not enough. Monthly work needs a starting point, a schedule, and a place you can log in to see what ran.

The core listing work is categories, services, attributes, and descriptions. Those fields are how Google understands what you should rank for. They go stale when you add a service, drop one, or never wrote them for search in the first place.

Then comes publishing: posts, photos, and offers. Google uses activity as a quality signal, and customers use it as a freshness check. Review replies matter even more. Unanswered reviews make the listing look unmanned.

Reporting should show completed actions and geographic ranks, not vanity traffic from people already searching your name. If you cannot see the work, you don’t know what you paid for. Rank Recast includes the dashboard and the monthly work together, billed per Google Business Profile.